Marketing is the pioneer of success in any business, in 2019
more than ever. There are very different types of marketing strategies, with
top businesses always looking to outperform competition by implementing the
most effective ones. But out of all these marketing strategies, there are the
two obvious standouts: SMS marketing and email marketing.
SMS Marketing
Using SMS
in marketing strategies has been a trend for almost two decades now. And a very
successful one, if I may say. As a matter of fact, all stats have demonstrated
the effectiveness and efficiency of SMS in all its forms. It is now easier than
ever to target millions of people on a daily basis, by a single firm, and
deliver to them your business message with the hope of catching their attention
and transforming them into regular customers, on the long run.
SMS marketing is so effective mainly because the average
person keeps her or his mobile almost 24/7 by their side, and are quick to
check their notifications whenever they receive one – which is indeed the case
with SMS. That is why it has the luxury of possessing the highest open rate
across all platforms of marketing strategies.
In addition to that, SMS is considered extremely
budget-friendly and very affordable for small businesses, or even startups
looking to make a name for themselves. You don’t necessarily need to have a
very vast database in order to get your message delivered. In the event that
your business is still a newbie, BroadNet can put its own categorized database
under your disposal and expose you in front of millions of users worldwide. For
all these reasons and more, SMS is set to remain one of the most effective marketing
strategies, if not the most effective one, in the upcoming years.
Email Marketing
Email marketing is important for so many reasons. The most
obvious one is because, well, it doesn’t cost you anything if you already
possess your own database, and it still pretty much cheap even if you don’t.
The open rate of emails is considerably lower than that of SMS, however, it is
still useful enough, that is why many top businesses still use it regularly. An
email is by nature more professional than an SMS and contains a variety of all
the necessary details that you need to know ahead of making your decision, as a
potential customer.
But a very important reason that will surprise some, is the
fact that email marketing allows you to discover the identity of customers with
the highest readiness to invest in your business. This is possible thanks to
many professional tools that the ones in the know will be familiar with. By
doing that, top businesses can catch these extremely valuable users and
concentrate their next marketing campaigns on them, as they are the ones that
are likely to bring the most fruitful results, business-wise.
Of course, you can always rely on email marketing itself to
work, by people instantly responding to the call to action – something that often
happens – again, reason why email marketing is still so in demand in today’s
marketing strategies.
In brief, marketing strategies will always be many and are
likely to increase in the future. Successful businesses always look to
integrate as many of them as possible, but SMS marketing and email marketing
remain the two tops gears for the time being.
Looking to enhance your marketing strategies? Get in touch with us at BroadNet
and let’s help you sort it out.
About BroadNet:
BroadNet is an international leading Business
Messaging Solution Provider. We have joined the GSMA as an Associate Member –
in addition to that, we have been awarded the reputable ISO 27001:2013;
certification for Information Security Management & ISO 9001 for Quality
Management System. BroadNet has been a pioneer in the use of SMS-messaging
services across global markets since 2003, thus widening our range of services
to include Bulk SMS, A2P SMS, HLR Lookup Service, SMSC Gateway and SMS
Firewall. We have over 200 employees spread across our various branches, as
we are happy to be dealing with over 60,000 satisfied global clients. BroadNet
is indeed one of the largest international networks in business
telecommunications.
For more information, please visit us at:
• Skype 24/7: broadnet-sms
Follow us on:
1 comment:
Well said... sms marketing & email marketing are must have marketing tools for any business organization, nice post!
Post a Comment