The success of SMS Marketing is well-known, but a large part
of its success depends on the way it is executed and the way that the message
is written to the receiver. But for your SMS Marketing campaign to
be successful, you need to watch out for many details.
Choosing
the appropriate text is crucial
SMS companies can do their utter best to send you thousands
if not millions, of bulk SMS messages by using their vast database and
targeting the convenient recipients across the globe. But if the content of the
message is not catchy enough, you would risk failing to deliver your idea to
the potential customer. Even if the service or product that you are marketing
is in extreme demand by customers in the market, if you don’t do your best job
to give the receiver a good impression, then your SMS might not catch their
attention.
It is very important to understand your goals behind the SMS
campaign. Therefor the need of having S.M.A.R.T goals
(Specific, Measurable, Achievable, Relevant, and Time Specific). If you rush
into sending random messages without a clear plan in mind, as to how it can
help you enhance your marketing campaign, then there is a higher risk of
failure.
On the other hand, one of the
biggest mistakes in your SMS Marketing campaign is the lack of a clear call to
action. It needs to be a very direct one, otherwise the receiver will probably
read the message and close it immediately without taking the time to think
deeper about it. Or in another scenario, the user could procrastinate searching
for the company’s website and decide to do it later, but ultimately forget to.
That is why, it is very important to include short URL links that help the user
make an immediate action. If not a PermaLink, then at least invite the user to
send a text to a specific number. And always make sure to write the keyword in
capital letters to grab the attention.
Making exclusive discounts or offers
is one of the most successful strategies in SMS Marketing. Let your user feel
privileged that he or she are receiving private deals on their mobile phone.
Make it clear that this discount is only available for those who have received
this SMS. Incentives don’t have to always be monetary, they can be about
private access, exclusive notifications when your favorite product is out, etc.
Furthermore, it is often necessary
to let your SMS messages be short ones. The sooner the call to action, the
better. And to improve your chances of success to the maximum, don’t forget to
integrate media with your SMS, from images to videos. Adding links of your
social media platforms can also be very helpful if you’re looking to take
advantage from the situation in order to extend your fanbase over the internet.
And last but not least, do not forget to be consistent in the frequency of your
Bulk SMS campaigns. Always send an SMS to users whenever you believe there is a
good probability that they would be interested in reading it, and quite
possibly being lured into a call to action.
SMS Marketing has demonstrated its
vast success and is set to remain on the top for years to come, as users get
more and more attached to their mobile phones. Get in touch with us
at BroadNet, and let’s help you set up your
SMS Marketing campaign.
About BroadNet:
BroadNet is an international leading Business
Messaging Solution Provider. We have joined the GSMA as an Associate Member –
in addition to that, we have been awarded the reputable ISO 27001:2013;
certification for Information Security Management & ISO 9001 for Quality
Management System. BroadNet has been a pioneer in the use of SMS-messaging
services across global markets since 2003, thus widening our range of services
to include Bulk SMS, A2P SMS, HLR Lookup Service, SMSC Gateway and SMS
Firewall. We have over 200 employees spread across our various branches, as
we are happy to be dealing with over 60,000 satisfied global clients. BroadNet
is indeed one of the largest international networks in business
telecommunications.
For more information, please visit us at:
• Website: Broadnet
• Skype 24/7: broadnet-sms
• E-mail: info@broadnet.me
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1 comment:
Very helpful tips on improving sms marketing campaigns, thankyou!
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