SMS Marketing has imposed itself as the most
effective marketing strategy in the past few years, leading the race against
other traditional and/or modern platforms such as TV commercials, radio, social
media and co.
Facebook
can be effective but SMS Marketing is more effective:
Facebook is
an extremely popular website/application, but there are many disadvantages to
marketing your products and services on this platform.
The American
brand recently totally updated its SEO system, making organic reach more
difficult than ever because of the new algorithms. This is why sometimes a page
with over 100k followers doesn’t get more than 100 likes on its posts, as an
average. That’s literally 0.1% of followers liking said post. Meanwhile, an
account with 1k followers can easily get 200 likes for a post that they
promote, as long as the topic is interesting enough and targets the convenient
users.
Having said
all that, paying to promote posts is not necessarily a guaranteed way for
success on Facebook, because most businessmen – where most of the money lies –
do not have enough time to spend their day navigating between the hundreds of
promoted posts on their timeline every day. Another inconvenience is that young
Facebook users don’t use it with the goal of purchasing products and services.
They often want to see the latest photos that their friends have published, and
they look to irrelevant promoted posts as annoying.
Then, there
is the option of launching ad campaigns on Facebook – which is a bit different
from promoting posts. But the obvious inconvenience with this is that, blocking
ads is easier than ever nowadays, and anyone can do it. Most young people look
to all sorts of ads as a source of annoyance and often opt for the option of
blocking them all without differentiating between one and the other.
So in both
cases, the money you would be paying would be getting wasted without concrete
results, unless your product is extremely attractive – but in this event, you
might as well market it on any platform and anyone who sees it will be
interested. The exception is never the rule, though.
On the other
hand, SMS Marketing is still extremely effective because SMS messages have a
very high open rate of above 95%. When you pay to market a product, you expect
that most of the recipients or the ones who see it, actually bother opening it
and reading the content. This is much likelier with SMS Marketing than with
Facebook, for the above mentioned reasons. SMS messages are by nature more
customizable, and user-friendly, meaning that most people would feel special
for receiving a direct message on their mobile number, from such companies.
The option
of unsubscribing from SMS messages does exist, but most people do not opt for
it. It mainly happens when you send irrelevant messages to random users; but
not if you are smart enough to filter your databases accordingly. Being
intelligent in implementing your strategy is a requirement for any marketing
platform in general, and SMS Marketing is no different.
Are you
looking to introduce SMS messaging to your marketing campaign? Contact us at BroadNet Technologies and let’s get started!
About BroadNet
BroadNet is an international leading Business
Messaging Solution Provider. We have joined the GSMA as an Associate Member –
in addition to that, we have been awarded the reputable ISO 27001:2013;
certification for Information Security Management & ISO 9001 for Quality
Management System. BroadNet has been a pioneer in the use of SMS-messaging
services across global markets since 2003, thus widening our range of services
to include Bulk SMS, A2P SMS, HLR Lookup Service, SMSC Gateway and SMS
Firewall. We have over 200 employees spread across our various branches, as
we are happy to be dealing with over 60,000 satisfied global clients. BroadNet
is indeed one of the largest international networks in business
telecommunications.
For more information, please visit us at:
• Skype 24/7: broadnet-sms
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