Bulk SMS is considered a fundamental part in SMS marketing, as businesses have acknowledged its importance in helping
them move forward and reach new heights. BroadNet Technologies has been a
pioneer in providing SMS services ever since 2003, making it your ideal partner
if you’re looking to boost your sales and grow your business.
Here are
5 ways in which Bulk SMS can make your business more popular:
1. Segmenting
your customers: There
are many who would be interested in acquiring your products or services, but
they have not done so in the past simply because they were not aware about your
company. That is why marketing is so important nowadays. You can choose to
filter your databases accordingly and send Bulk SMS to potential customers to
boost your sales immediately. People always prioritize their needs above everything
else, and if you are smart enough to target their needs, your business is on
the right track. Targeting your current customers is never enough to outperform
competition. It is important to always look out for new ones and to implement
marketing strategies that also include people who you have never dealt with in
the past.
2. Introducing
new customers to your business: The first point had to ultimately lead us to the second one.
By sending Bulk SMS to a wide range of audience, many of whom are not your traditional
customers, you can take advantage of the opportunity to not just market a
specific product or service, but to also introduce them to your business and
transform their status from strangers to regular customers. This is very
challenging, yet quite possible to achieve with hard work and catchy content.
At the end of the day, if what you offer matches what people are looking for,
then a good marketing strategy will almost certainly guarantee a notable boost
in sales. Bulk SMS is arguably the most effective manoeuver in doing just that.
3. Using Bulk
SMS to offer sequences: If you used Bulk SMS in order to market a specific product to a new
audience that is not familiar with your business, you can always take advantage
to follow-up with your new customers. For example, if your first attempt in
selling your latest refrigerator was successful, you might as well resend SMS
messages to the ones who acquired this product a few days later, and introduce
them to other home accessories such as the latest smart TV, washing machine,
robot vacuum, mobile phone and so on. You can use this very same strategy to
follow up on other related products – it can be women-related, kids-related,
sports-related et al.
4. Offering
visibility to a wide global audience: Is your business doing well locally but not as well
globally? Are you looking to extend its reach to new heights? In both cases,
Bulk SMS is the ideal solution, because BroadNet Technologies gives you the
possibility to send millions of SMS messages on a daily basis. Just think about
it this way, the more people you manage to reach, the more it is likely to
boost your sales. Marketing your product in front of 5,000 persons is very
different from doing it in front of 5 million. And remember, you are making
this insane jump in exchange of very realistic budget-friendly prices. In other
words, this is a no brainer!
5. Guaranteed
high open rates: People
care to buy whatever matches their needs, they don’t care whether they see the
message on TV, on the radio, on Instagram, on Facebook or if they receive it
via SMS. The only difference is that SMS has by far the highest open rates, of
above 95%. So besides giving you the possibility to reach a much higher number
of recipients, you can also be confident that the recipients will instantly
open your message. If they are interested in what you are offering, they will
respond to your call to action.
It is worth mentioning that you can always use Bulk SMS in
order to boost your other marketing platforms in case they are not performing
too well. This is mainly because emails have very low open rates, and most of
them end up in the spam folders – whereas social media platforms heavily rely
on ads, because organic reach has become too low with the new algorithms that
have recently been implemented. But the main problem is that using ad blockers
is extremely easy today, making these marketing strategies less and less
effective. But an SMS does not have an ad blocker. It does have the option to
unsubscribe, but this will only happen if you are targeting the wrong people
and sending them irrelevant content. Whereas if you are smart enough to get
them engaged with catchy messages, everything will be just fine.
Contact us at BroadNet and let’s get started with Bulk SMS so we can help you make
your business more popular!
About BroadNet
BroadNet is an international leading Business
Messaging Solution Provider. We have joined the GSMA as an Associate Member –
in addition to that, we have been awarded the reputable ISO 27001:2013;
certification for Information Security Management & ISO 9001 for Quality
Management System. BroadNet has been a pioneer in the use of SMS-messaging
services across global markets since 2003, thus widening our range of services
to include Bulk SMS, A2P SMS, HLR Lookup Service, SMSC Gateway and SMS
Firewall. We have over 200 employees spread across our various branches, as
we are happy to be dealing with over 60,000 satisfied global clients. BroadNet
is indeed one of the largest international networks in business
telecommunications.
For more information, please visit us at:
• Skype 24/7: broadnet-sms
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