SMS and
social media can complement your marketing strategy
SMS
Marketing has imposed itself as a key factor in the strategies that major
firms have followed in recent times. But that does not imply that it cannot be
used in parallel with social media. As a matter of fact, the more you expand
your presence across all platforms that have the potential to be effective, the
more likely it is that you will end up with satisfying results.
To put things into perspective, why would you take advantage
of one eye instead of taking advantage of both? Businesses are always looking
to maximize their potential and make the best out of it. This is mainly the
difference between the leading businesses and the ones who have been caught up
with time.
In fact, SMS can serve as the pioneer in helping you promote
your various marketing channels, and for various reasons:
1.
Linking via SMS: You
can always send your text message followed by a short URL linking it to the
social media platform you would like to boost, namely Instagram, Facebook,
LinkedIn and Twitter. This means that you can take advantage of thousands, if
not millions of bulk SMS messages not just to market a product and/or service,
but also to simultaneously promote your own account on social media!
2.
Webtracking via our
platform: We at BroadNet Technologies offer you the possibility to web-track
said URL link and get the most relevant stats regarding how many users have
clicked it. This way you can deduce how people are responding to your messages,
which therefor offers you the possibility to decide how to use this service in
future campaigns.
3.
Stats about who
clicked the links: BroadNet Technologies offer you the option of
identifying every single number that has positively engaged with your call to
action, and has indeed pressed on the URL link that you had posted. This way,
you can grow your database and gather valuable information that can help
enhance your marketing strategy.
4.
Growing your fanbase
on social media: If your content is catchy enough and if the products
and/or services that you are marketing have the potential to grab the interest
of people, then they will likely not just click on the URL links but also go
further and press like or follow on your social media page or account. This
way, you would have grown your audience to reach new heights.
The above-mentioned process is a
non-ending cycle, because birth rates will never stall down any-time soon, and
because there are always new users who are buying mobile phones with mobile
numbers for the first time, as they reach a specific age that allows it in
their society. So every single year, the number of mobile numbers increase by
millions, meaning that you should always maintain this strategy, especially as
you realize it by yourself, how it is positively impacting your business.
BroadNet Technologies is ready to
serve you in the best of ways, please
contact us for more information.
About BroadNet:
BroadNet is an international leading Business
Messaging Solution Provider. We have joined the GSMA as an Associate Member –
in addition to that, we have been awarded the reputable ISO 27001:2013;
certification for Information Security Management & ISO 9001 for Quality
Management System. BroadNet has been a pioneer in the use of SMS-messaging
services across global markets since 2003, thus widening our range of services
to include Bulk SMS, A2P SMS, HLR Lookup Service, SMSC Gateway and SMS
Firewall. We have over 200 employees spread across our various branches, as
we are happy to be dealing with over 60,000 satisfied global clients. BroadNet
is indeed one of the largest international networks in business
telecommunications.
For more information, please visit us at:
• Skype 24/7: broadnet-sms
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