SMS Marketing has been an essential part of the marketing
campaigns of most major companies worldwide, in the past decade or so. This is
not expected to change any time soon, with the user’s reliance on their mobile
phones becoming more notable than any time before.
Today’s market is all about outperforming competition, as
the top brands battle with each other to gain more customers and consequently
increase their sales. There is no doubt that SMS Marketing is the
pioneer in today’s strategies and is set to remain as valuable in 2019. Here
are 5 reasons why:
1. Mobile-friendly: It
is absolutely fundamental for any service, application or website to be
mobile-friendly and mobile-compatible in 2019. There is nothing that matches
this criteria more than SMS messaging, since by definition, they were created
to be used via mobile users. Whether the recipients have internet connection or
not, they will still receive the SMS message and be able to view it without any
problem.
2. Open rates: Despite
the emergence of other marketing platforms such as email marketing, all stats
confirm that SMS messaging possess the highest open rate for messages, and by
some distance! As a matter of fact, around 97% of messages are read within
minutes or hours of being successfully received. If you want to market a
product or a service, you also want to make sure that the recipient you are
targeting is actually taking the time to read the content of your message.
3. Fast delivery rate:
There is virtually no waiting time for your SMS messages to be delivered. If
you are in a hurry to market a product or service, or to announce a deadline,
an event or an urgent alert, you want your message to reach its destination as
soon as possible. Marketing on other platforms mean that you have to spend the
day praying that your target customers do log in to their Twitter, Instagram or
Facebook account and that they actually spot your post between hundreds of
others. But with SMS Marketing, this is one less thing you have to worry about.
4. Flexible and
customizable: One of the best and most beneficial characteristics about SMS
is the fact that it is so user-friendly due to how customizable and flexible it
has the potential to be. You can indeed use SMS Marketing to announce a sale, a
discount, reward loyal customers or promote new products by using your clients’
name in said message – which gives them a feeling that they are being valued,
and therefore strengthening customer engagement.
5. Reaching a wide
demographic: Most SMS service providers nowadays have a gigantic database
that by far exceeds a company’s, not just in terms of geographical locations
but also in terms of filtering possibilities, from age to gender to profession
and so on. Dealing with BroadNet gives you the possibility to market your
product in front of millions of new potential customers, especially in Lebanon,
KSA, UAE, Egypt and more.
Last but not least, it is
important to note that BroadNet Technologies guarantees an extremely efficient
and timely service for any of our potential clients. Get in touch with us and let’s
help you implement your SMS Marketing strategy!
About BroadNet:
BroadNet is an international leading Business
Messaging Solution Provider. We have joined the GSMA as an Associate Member –
in addition to that, we have been awarded the reputable ISO 27001:2013;
certification for Information Security Management & ISO 9001 for Quality
Management System. BroadNet has been a pioneer in the use of SMS-messaging
services across global markets since 2003, thus widening our range of services
to include Bulk SMS, A2P SMS, HLR Lookup Service, SMSC Gateway and SMS
Firewall. We have over 200 employees spread across our various branches, as
we are happy to be dealing with over 60,000 satisfied global clients. BroadNet
is indeed one of the largest international networks in business
telecommunications.
For more information, please visit us at:
• Skype 24/7: broadnet-sms
Follow us on:
• Facebook • Linkedin • Instagram • Twitter • Pinterest
No comments:
Post a Comment